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Add Spice To Your Promotions With Video Marketing

Jun 15

Add Spice To Your Promotions With Video Marketing

No matter what business you are in, it helps to be able to have direct contact with your customers. Video marketing is an excellent way to get the word out about your business, and speak one-on-one with potential customers. This article will provide you with some very useful tips on how to begin with video marketing.

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Who on your team is the most motivating? Who is the best speaker? This is the person to put on camera on behalf of your company. You don't have to have the CEO or a sales person reading the sales pitch, instead focus on the person who will do the best job of selling your firm or products.

 

Your best bet for creating a successful video clip is to aim for short and sweet. Many people have shorter attention spans and wish to obtain the information they need quickly. Try breaking up longer videos into several segments so that people can come back to it more easily.

 

Try submitting your videos to various video websites. YouTube is very popular and should be used, but don't forget there are several video hosting sites out there. Sites like Meta Café, Vimeo, and Daily Motion can offer some variety to your campaign. You can add videos to your own website, but don't go overboard since it can affect your page loading time.

 

Find the right person for the video. Perhaps you are not as comfortable in front of the camera as you need to be. Speak to your employees, or perhaps your friends, to find someone who can be an effective cheerleader for your company. This will enhance the promotion of the product and get more people to view.

 

If you have a brick and mortar store, don't think online videos can't work to promote your business. They can, and do. Start with a video tour of your shop, introducing yourself and showcasing your best products and services. Done correctly, video marketing can help personalize your business and reach new customers. So, turn on that camera and show the world why they should trade at your shop.

 

When shooting a video it is okay to keep things simple with your equipment. Large budgets don't always mean great returns. Large companies have struck it big by just using demos made by individual employees from their companies.

 

You have a limited amount of time to capture the attention of your viewers. You need to get their attention in the first few seconds. This is the part of the video that should show a teaser or something unique that makes them want to continue on.

 

Make a video detailing how to utilize your product correctly. By demonstrating a difficult product, you will solve existing problems as well as prevent others. Customers will see the use of your product and be more likely to purchase it.

 

Looking directly into the camera and talking about your business can be a very beneficial means of communication for your bottom line. When people can see and hear what you are about directly, they are more apt to find out more. Get your camera rolling and begin your video marketing campaign today!