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Can I change my Amazon seller account from individual to business?

Apr 8

Are you contemplating starting an Amazon business? Obviously, this is a good idea, but you still have a number of options before you. The following article is an in-depth analysis of one of these options. This option is whether you need to open up an individual seller account or a business seller account on Amazon. This article will give you an insight into the relative advantages and disadvantages of the types of accounts both sellers have on Amazon. 

Yes, you can change your Amazon seller account from individual to business. Before you start browsing through the article trying to find an answer to this, we have already answered this question right here in this section. Also, in order to help you decide which business type is better for you, we will show you the advantages of both business types. Please feel free to reach out to us at Urtasker if you would like professional advice on either of these business types. We also provide Amazon ppc management  as well if you are currently looking for one.   

Amazon Individual vs. Business 

It is the volume of sales on Amazon's platform that is a critical factor in determining the best plan for each seller. It is always better to have at least a rough estimate of the volume of sales. Most frequently, Amazon's individual selling plan is appropriate for sellers who have a monthly volume of 40 items or fewer. Sellers with sales over 40 are required to use an Amazon business seller account. You should also keep in mind that Amazon account management services differs between both kinds of accounts. 

If you choose one of the options for your business, you need to begin by getting familiar with Amazon Seller Central accounts. You should also find out how to utilize your Amazon Seller Central account in the most effective manner possible.

Individual Seller Account

There are various things that an Amazon individual seller has to do in order to begin their career. On the other hand, it might also be a seller who is experimenting with the platform and going without the extensive options provided through a professional seller's account, for example.

In the event you are considering creating an individual seller account, you need to take note of a few essential points. The monthly membership fee does not apply. However, there will be an additional fee of $0.99 per item sold. The referral fees are separate from the closing fees that vary according to the type of account, as well as the variable closing fees.

It is important to recognize that you will need to consider other factors in addition to the selling fees if you want to create an individual seller account. This includes the following:

  • Third-party services cannot be used.
  • A restricted Amazon category will not be approved.
  • The Buy Box, where most sales take place, will not be available to you. Although you'll still get the buy box if you use FBA, there is one caveat.

Professional Seller Account

We strongly recommend every new seller open a Professional Seller account as soon as possible. When it comes to taking the business seriously, you are much more likely to do so once you have a professional account, especially if you are trying to meet the 40 items per month threshold. For this reason, you should sign up for an Amazon Pro seller account if you are going to be able to sell at least 40 products every month.

On the other hand, professional sellers must pay $39.99 a month for the service. When the professional seller account is established, the fee is charged at that time. This fee, however, is already waived when the professional seller account is created.

The following are a few of the major advantages of owning a professional seller account, along with its many benefits: 

  • Resulting in cost savings

You will experience a reduction in the cost of incremental sales as you sell more items on your Amazon professional account. If you sell 300 items, you will still pay the same amount as on the first 300. A professional seller fee is only recouped after 40 sales per month, and anything above that will appear as a bonus.

  • Third-Party Service Access

With an individual account, you will have to list more than one item at a time. As a result, you will have to spend a lot of time and effort on it. On the other hand, with a professional account, you have the opportunity to use third-party tools such as repricers, autoresponders for email campaigns, and PPC tools.

  • Tools for providing feedback and reviewing

In addition to being able to access third-party services, you also gain access to additional useful tools with a Professional Seller Central account. A Professional Seller Central account is particularly useful in growing sales and establishing compelling listings for your products.

  • Restricted Category Privilege

The Amazon website features a number of restricted categories. During the holidays, you may need to purchase topical products, toys, and possibly groceries. It is important to acquire a professional account if you intend to apply for the sale of these products.

  • Qualifications for the Buy Box

You can increase your sales by creating a Professional Seller account if you want to blow through your inventory. If you are not a Professional Seller, you will not be able to do so. Typically, sellers with unusually hot products wish to win the buy box so that they can market their products effectively. However, it is an exception if you are an FBA seller.

  • Sponsored products are available for purchase.

Professional sales also provide you with the opportunity to sell sponsored products, which constitutes an additional benefit of professional selling. By using this feature, you are able to target customers who search for specific terms or keywords on Amazon. You can increase your brand's visibility and boost sales by selecting keywords, establishing a daily budget, and bidding on ad placement on Google Adwords.

Upgrading and downgrading Amazon seller accounts

Professional seller accounts and individual seller accounts differ substantially from each other. If you plan to sell on Amazon through FBA, remember these things.

As well as upgrading whenever it is possible, always remember to keep your account up to date. When setting up your account, you may want to choose an individual seller account if you are not certain how many items you will list.

The goal should be to upgrade your account from a personal one to a professional one, but you shouldn't feel rushed to do so. Amazon seller accounts can be upgraded or downgraded at any time.

Follow these simple steps to upgrade your Amazon account:

  • You need to log into your Amazon Seller Central account.
  • You will find the Settings section at the bottom of the page. Select Account Info.
  • In the section titled 'Your Services,' click 'Manage.'
  • Simply click on the ‘Upgrade’ link next to the type of account.

Following steps, one through three will help you downgrade from a Professional Seller account. Next, select the Downgrade option in Step 4.


The following article describes the important factors to consider when choosing which type of Amazon account is appropriate for you. 

If you are still unsure of which option is most suitable for you and you are selling less than forty items per month, you may wish to consider an individual seller account. You can also upgrade to a professional account once you are selling more than 40 products per month and require additional features. A majority of new Amazon sellers choose to go this route.